cost effective digital marketing tips

Cost Effective Ways of Marketing Your Small Business

We all know that the key to running any successful business is generating traffic so people can either buy your product or service. Most people will go out and get traffic, but still, see little or no results. This happens because not all traffic is the same. You must generate targeted traffic that is specific to what your business is. Once you find your targeted traffic, it is then only a matter of cranking up your advertising.  It is very easy to spend thousands on digital marketing such as Social media management, we recommend that you gather a few marketing quotes from some of Australia’s best Marketing Consultants & see what they can offer.

A major problem though is not everyone has thousands of dollars to dump into heavy marketing. Here are some tips for cost effective marketing that will not only allow you to market on a small budget, but also will get you targeted traffic:

Business email marketing
It is the use of email to promote your products and services. This is one of the most flexible and influential types of direct marketing that is cheap and commands a quick response from your target audience. The flexibility comes from the fact that you can easily modify your message to your specific customers in a very cost-effective manner than in any other form of marketing.

Targeted marketing campaign
Another point is to venture into a targeted marketing campaign. Do not send emails indiscriminately to anyone on your e-mailing list, but focus your attention on sending emails to the right audience. The best way to do this is to manage the database of your clients by analyzing and categorizing them.

Article marketing
The key to article marketing is keeping up with it, and writing articles around your targeted market. This is a well-known method, and people use it daily to help build traffic. This traffic method is free, so you will not spend a lot of money on it.

Video marketing
To make some videos, all you will have to do is make a small investment for a webcam. Then simply record your self-talking about stuff that deals with what you do online. Make it a goal of yours to record three or five videos a week for two months

Monitor the efficiency
Finally, you need to monitor the efficiency of your marketing techniques. You can do this by recording some responses you have received and from what type of clients. This will help you in your future assessment of your marketing. Weigh up the response rate which will be evident in the calls and replies you will receive. Normally, a response rate of 5% is viewed as strong for business marketing.

Follow the above tips until you get some money flowing in, and then when you feel the time is right and you are ready for bigger and better things to invest into a Google AdWords course and take it from there.