cost effective digital marketing tips

Cost Effective Ways of Marketing Your Small Business

We all know that the key to running any successful business is generating traffic so people can either buy your product or service. Most people will go out and get traffic, but still, see little or no results. This happens because not all traffic is the same. You must generate targeted traffic that is specific to what your business is. Once you find your targeted traffic, it is then only a matter of cranking up your advertising.  It is very easy to spend thousands on digital marketing such as Social media management, we recommend that you gather a few marketing quotes from some of Australia’s best Marketing Consultants & see what they can offer.

A major problem though is not everyone has thousands of dollars to dump into heavy marketing. Here are some tips for cost effective marketing that will not only allow you to market on a small budget, but also will get you targeted traffic:

Business email marketing
It is the use of email to promote your products and services. This is one of the most flexible and influential types of direct marketing that is cheap and commands a quick response from your target audience. The flexibility comes from the fact that you can easily modify your message to your specific customers in a very cost-effective manner than in any other form of marketing.

Targeted marketing campaign
Another point is to venture into a targeted marketing campaign. Do not send emails indiscriminately to anyone on your e-mailing list, but focus your attention on sending emails to the right audience. The best way to do this is to manage the database of your clients by analyzing and categorizing them.

Article marketing
The key to article marketing is keeping up with it, and writing articles around your targeted market. This is a well-known method, and people use it daily to help build traffic. This traffic method is free, so you will not spend a lot of money on it.

Video marketing
To make some videos, all you will have to do is make a small investment for a webcam. Then simply record your self-talking about stuff that deals with what you do online. Make it a goal of yours to record three or five videos a week for two months

Monitor the efficiency
Finally, you need to monitor the efficiency of your marketing techniques. You can do this by recording some responses you have received and from what type of clients. This will help you in your future assessment of your marketing. Weigh up the response rate which will be evident in the calls and replies you will receive. Normally, a response rate of 5% is viewed as strong for business marketing.

Follow the above tips until you get some money flowing in, and then when you feel the time is right and you are ready for bigger and better things to invest into a Google AdWords course and take it from there.

teeth whitening by doctor

Teeth Whitening Products Explained

There has always been controversy surrounding what teeth whitening products are and their use. Teeth whitening products are products that aid in the process of removing stains caused by coffee, smoking and certain types of food. The products bleach the enamel and the principal mass of teeth and give brightens to our teeth. Instead of getting carried away by many speculations about the harmful ingredients in various teeth whitening products or about the costly and useless whitening procedures, it is better to see the teeth whitening products that lie behind good teeth whitening system upon comprehending what is in teeth whitening products?

teeth whitening method 2


Teeth whitening products fall into various categories as enlisted below

Teeth whitening toothpaste-
This toothpaste is not like the ordinary one. This toothpaste not only removes the food particles, cavities, and plaques but also helps in reducing teeth stains. The peroxide present in it helps in bleaching which make your teeth shine.

Teeth Whitening Gels and Bleaches-
These whitening gels contain Carbide Peroxide. When this substance is applied on teeth with the help of a mouth tray, it breaks down into oxygen and seeps down into the teeth enamel. The bleaching gel reacts and removes the stains completely resulting in whiter teeth.

Whitening Mouth Rinses-
These mouthwashes are used twice daily before brushing your teeth and are to be kept for 60seconds inside the mouth. This mouth rinse are very effective and whitens your teeth giving you a fresh breath and by removing tarter and plaque.

Teeth whitening strips-
Whitening gels contain peroxide gel and can be easily placed on the teeth because they are very thin. Whitening strips are to be used continuously for at least 14 to 20 days for 30mins. These strips are cheap and everyone can afford it.

After comprehending what is in teeth whitening products? Now the task remains on how to select the best

Do You Know How to Choose the Right Accounting Firm?


When tax season rolls around, you want to make sure you have the right professionals by your side. The right companies can help you get your obligations done correctly, from filing deductions to reminding you of important dates and deadlines. Learn what you should look for when choosing accounting firms to handle your finances for you.

Choose companies with speciality services

If you choose accounting firms that specialise in the type of taxes that you need to be done, you’ll have the greatest chance of getting them done in a professional and proficient manner. For instance, if you are self-employed, you need a specialist who can assist you with getting the most deductions for your home office, expenses throughout the year, and other costs that attribute to your business. On the other hand, if you own your own business, there are many different assets to consider, such as state and federal allowances. Make sure you choose an expert who is knowledgeable in the type of filing that you need to do.

Choose companies with a light workload

The fewer clients the business has, the more attention they can give you. This means you can get an appointment sooner, receive your refund faster, and get the care and one-on-one service you are ultimately looking for. Before picking any company to assist you, find out just how many customers they serve so you can know how much of a priority you are going to be.

Choose a service that has lots of experience

Find out how large accounting firms have been in business before you make an appointment. The longer a service has been in business, the more likely they are going to be able to handle your taxes and get them filed in a timely and efficient manner. If you do choose a service that hasn’t been around for very long, make sure they have great reviews from their current and past clients so you can have peace of mind knowing you are in good hands. Even when choosing a company that has been around for years, the right reputation can mean the difference between and excellent experience and one that causes you stress.


Choose companies that have great rates

When it comes to choosing the right company to work with, you want to look at how much they will charge you for their services as part of your ultimate decision. Not every service will charge you the same rate to file both state and federal taxes, so get a rough idea of how much your filing will cost you before you decide to go with any accounting firm.

Filing your taxes when that time of year rolls around doesn’t have to be a daunting task. With the right accounting firms looking out for you, you can feel confident that all your needs will be met. Shop around and choose the best business to work with, and hopefully, you can have a great accountant by your side every year when you need them.

The Tax Situation In Australia


The Australian income taxation system is the lifeblood of the revenues for the country. Income tax is levied on three sources of individuals earning in the country. These are personal earnings, which is the salaries and wages of an individual, business income or revenues earned by companies and capital gains or taxes from transactions involving capital in the country.

All these income sources account for sixty six percent of federal government’s revenue and more than half of the total revenue for the three government organs, namely the executive, legislative and judicial branches of government.
For those income by individuals, the tax rate imposed upon them is progressive, meaning the higher the income is, the greater the levied tax applicable. When an individual earns Aus$6,000 a year or less, no tax is levied on the individual. The highest rate applicable to an individual is at 45% of revenue. The tax is withheld at source, meaning the employer or business would deduct the applicable tax on the income and then remit the same to the government office. Each taxpayer is given a nine-digit Tax File Number to specify the payments made as tax of the individual.

Company revenues are taxed at a flat rate of thirty percent on all earnings for each fiscal year. This is applied through the dividend imputation system. This is done through the generation of franking credits that are then applied to the dividends earned by the corporation.

As for capital gains taxes, the tax becomes applicable only when the gain is realized. This tax applies to individual and corporate taxpayers because of the acquisition of an asset and the seller of the asset would then be taxed for the income received as a result of the exchange of the asset.


The financial year or tax year in Australia runs from July 1st of the year to June 30th of the following year. The taxes are collected by the Australian Taxation Office, which is a specific organ of the Australian government.

The income tax is applied to the taxable income of an individual entity. These are essentially deductions that the government exacts on its citizens, both the individual and the artificial sense, on the earnings during a particular period or transaction.

All these taxes are applicable not only because they are citizens of the country, but also because one is a resident of the country. This means even non-residents who earned income while in the country is still subject to one or all of the forms of the taxation applicable. The test of residency for taxation purposes would be if the individual makes contributions to the superannuation fund for more than half a year, have domicile in the country or they spend considerable time in the country.